Rely-On Spraybooth Inc. is proud to formally announce the elevation of Alfonso Ortiz III and Erick Ortiz as full equity partners in Rely-On, and all subsidiaries.
As part of this elevation, both Alfonso and Erick will join Al Ortiz Jr. as full corporate officers. Al will remain in the position of CEO for the next three years as we make the transition, and then continue full-time as director of J-Max Construction. Both Alfonso and Erick will fill in the roles of COO and CFO, respectively.
Daily operations will include Alfonso running sales and marketing full time, and Erick running construction and installation.
Alfonso Ortiz is the President and Chief Operations Officer of Rely-On, where he provides strategic leadership and oversees the company’s day-to-day operations, driving continued growth and operational excellence. Since joining the company in 2001, he has played an integral role in expanding the business, beginning in sales and administrative support before advancing into executive leadership. Today, Alfonso leads company operations while guiding sales, marketing, and customer relations, ensuring every project reflects Rely-On’s commitment to quality, innovation, and exceptional service.